Here are three ways you can use our LTCI resources this month (and beyond!):

1.     Update your social media profiles’ cover photos to let your audience know that November is Long-Term Care Insurance Awareness Month.

2.     Share our Long-Term Care Insurance 101 video (also on Life Happens Pro) with your clients and prospects. At just 60 seconds, it’s a great way to get the basics.

3.     Check out the helpful resources on our website, including this blog post, “3 Surprising Facts You May Not Know About Long-Term Care Insurance,” and our Long-Term Care Insurance 101 section, which answers common questions about LTCI. Feel free to link to these in your outreach this month.

Looking for more tips to get your LTCI campaign started? Check out our free Marketing Guide.

Tell us what you’re doing for Long-Term Care Insurance Awareness Month! Email support@lifehappens.org.

These three videos have made their rounds to educate, inform and make an impact with those who may find themselves in need of life insurance.

Be sure to embed these videos on your website, share them on your social channels and use them in-person to enhance your message with clients and prospects.

Life is for Living

Life insurance is for the people who have to find a way to carry on. Make sure your loved ones live on… with life insurance.

The Life is for Living video has garnered an audience of more than 1 billion people since first airing on television in 2019.

This video has also received several awards including:

2020 | Silver Telly Winner | Branded Content General-Not-for-profit

2020 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2020 | IMCA Best of Show | Audio/Visual Communication Less than 2 Minutes

2019 | The Communicator Awards | Award of Excellence: Commercials – General-Non-Profit, Commercials – General-Public Service, Commercials – General-Financial Services

A Promise Kept

Life’s milestone moments usually require a promise—to love, cherish, guard and protect. And an important part of keeping those promises is making sure your loved ones would be OK financially if something were to happen to you. That’s why there’s life insurance. Keep your promise, and insure your love.

2021 | Silver Telly Winner | Branded Content General-Public Interest/Awareness

2021 | Bronze Telly Winner | Branded Content General-Not-for-profit

2021 | Silver Summit Creative Award | Not-for-Profit Video

2021 | The Communicator Awards | Award of Excellence: Online Video – Individual-Non-Profit

In addition to the full-length A Promise Kept video, we also have several vignettes available on Life Happens Pro as short animations.

Dream On

You would do anything to protect your family and ensure they have a bright future. But have you considered how your loved ones would continue on financially if you were no longer here? Life insurance is a simple and affordable way to answer that question. It allows you to say to your loved ones, “I’ve got you” … and mean it.

Our most recent public service announcement, Dream On has reached nearly 1 million views on YouTube.

2021 | The Communicator Awards | Award of Excellence: Online Video – Individual-Non-Profit

View the Collection Here

Check out our Storytelling Playbook for best practices when using these videos.

Do you have a favorite video or piece of content?

We would love to hear about how you leverage Life Happens Pro content and possibly feature you in a customer spotlight!

Send us an email at support@lifehappens.org!

Click here to see the Top Trending content collection and start using them with your community. 

Here’s the top ten assets used last month:

1. Life Insurance 101 (Video) *
2. Consumer PSA (English) — Roselyn Sánchez (Video) *
3. Life insurance—an easy decision 1 (Graphic) *
4. 5 reasons why getting life insurance is an easy decision (Graphic) *
5. Myth: Life insurance is only for final expenses. (Graphic) *
6. Myth: Life insurance is too expensive. How will I ever be able to afford it? (Graphic)
7. Start saving for retirement now. (Graphic)
8. Life insurance isn’t for you, it’s for those who have to carry on without you. (Graphic)
9. 6 Life Stages that Trigger the Need for Life Insurance (Graphic)
10. “Life insurance is something you pay for, but never expect to use. But here I am, and I can’t imagine not having it.” – Lissete Montes de Oca (Graphic)

Start sharing the top content through Life Happens Pro today to maximize your sales and marketing efforts! Login to Life Happens Pro now to get started.

“Life Happens Pro has made it easy to build credibility in the social media world because the reality is that people are going to check you out online, especially if they haven’t met you in person.”

One of the ways Aubrey has found works well is through positive word of mouth she gains by being the ‘subject matter expert’ among her social groups.

“I have really looked at social media as a way of providing a presence of credibility more than an active marketing strategy. Most of our new clients come from referrals, but I am seeing more and more business owners who I work with tagging me in their Facebook networking groups when people they know are asking questions about life insurance.”

“What I want is for someone asking for help to see how active my page is and that it has content that educates them. When they call me, I want them to know they are talking to someone knowledgeable in the field.”

But one of the selling points for Aubrey was the ability to put her phone number in front of people on all of her social media posts.

“One of the biggest decisions for me upgrading [on Life Happens Pro] was the ability to brand the social media and marketing pieces to get my contact information on them. We make sure our phone number and email address are on just about everything.”

As a life insurance professional, she has maximized her time and focus by trusting us with her content calendar and copywriting.

“We have been using the social media calendar as a way to put content onto our pages without having to [post to each channel individually]. Those of us who are out working the life insurance markets, the last thing we need to do is to try to learn to copywrite – that’s not our job.”

“I know you guys have drafted templates of emails that we can customize to send to our clients and prospective clients. I know that y’all have marketing pieces that I can download and send to our printer – so our intention is to start implementing even more content over the next six months into what is already working well for us.”

Aubrey has found one of the best ways to bridge emails, flyers and brochures to clients in a meaningful way has been to utilize Real Life Stories.

If you have encountered a powerful story and would like to submit it for the chance to be a feature Real Life Story, share it with us here.

“The reality is that the concepts of insurance products are not innately attractive, but when you can show someone how that has made a difference in somebody else’s life, that is where they start thinking, ‘We really need to think about this to protect our family.’”

From Aubrey’s own life experiences, she mentioned that even with the grit and determination to put herself through college, a life insurance policy after the passing of her mother would have dramatically helped make those years easier.

She also observed that the stories of people who didn’t have life insurance to support their families are just as powerful as the content where people did have coverage.

“Equally as strong are the stories of people who didn’t have life insurance and suffered from a loss. I think that content helps light the fire to get people thinking about life insurance and supporting their families in a worst-case scenario. Rather than telling my own story when sitting down with a client, having access to other families’ stories where things happened – it just helps add another piece to helping people.”

“The reality is we want to take care of the people we love, and the products that I work with are conceptually complex. But if you can see how it would help your family… that will usually help move that conversation.”

As a Life Happens Pro advocate, Aubrey encouraged new members to follow the social media calendar in order to learn best practices for social media marketing.

“You guys have already created a road map to help somebody that doesn’t know how to start using their digital assets. Go download the social media calendar and literally just copy and paste the content and captions. I think it is a good idea to put your name and phone number on the content too.”

Other advice she gave was to track your numbers, start slow so that you can make the most of each type of asset, and ask every client how they got your phone number when they reach out to you.

“Life Happens Pro was an affordable way for me to figure out marketing when there really weren’t dollars there for my marketing. I’m happy to support an organization that helps people start marketing since we all can’t afford radio ads or billboards at the start. This is a great way to start without a large risk financially.”

We discussed how the industry as a whole can move the needle toward getting more Americans fully insured. This chat educated Americans about how life insurance is a simple and affordable way to protect their loved ones’ financial futures.

Thanks to great participation from 85 unique authors, the hashtag #LIAM22Chats had 591 mentions garnering more than 18 million impressions between August 16 and September 15, 2022. Top authors included LIAM Spokesperson Roselyn Sánchez, New York Life, MassMutual, Erie Insurance, Pacific Life, Principal, Midland National Life Insurance Company, North American Company, Ameritas, Vicki Gunvalson, F&G, ACLI, NAIFA, Securian Financial, Legal & General America, Advocis, Finseca and LIMRA.

To visualize the conversation, check out this word cloud of keywords during the chat. (Source: Sprout Social)

If you would like to be the first to know about our annual Twitter Chats during Insure Your Love Month (in February) and Life Insurance Awareness Month (in September), please reach out to Corey Goodburn at cgoodburn@lifehappens.org.

So, here is a comprehensive list of collections to use right now through October, and campaigns to integrate through the winter.

What’s Happening Now:

Hispanic Heritage Month is from September 15 to October 15, and we’ve released a full suite of new resources in Spanish and English that speak directly to the Hispanic community.

Download all the available content in the Hispanic Heritage Month collection from Life Happens Pro.

This includes:

–       Flyers

–       Videos

–       Social Media Graphics

–       Calendar

–       Real Life Stories

–       and more in both English and Spanish.  

Spanish Resources:

We also released Spanish versions of some of our most popular tools and resources as well.

This includes:

–       The Life Insurance 101 Video and Brochure

–       Myths vs. Facts about Life Insurance

–       and the Life Insurance Needs Calculator.

Access Hispanic Heritage Month collection.

Small Business Collection:

The Small Business collection in Life Happens Pro has been thoroughly refreshed with 60 new valuable assets.

These include:

–       the new Small Business Brochure

–       Social Media Graphics

–       Flyers

–       and even more content highlighting how proper insurance can help protect a business—and the families who rely on it.

View the Small Business collection here.

Product Updates:  

The Life Happens Pro (LHP) software development team has had a successful year and has numerous projects rolling out for the remaining part of 2022.

Getting New Content to You

Serving up valuable content is core to Life Happens Pro. In September we’re finishing internal tools to empower the creative content team to reduce the time needed to finalize material and have it properly appear in LHP. Our goal is to regularly provide new and updated resources for your marketing needs.

Streamlining and Simplifying Social Media Scheduling

One of the most exciting projects is ‘Streamlining and Simplifying Social Media Scheduling’. This release will improve both single social media posting, as well as Autostreaming a set of content. Additionally, you’ll be able to Autostream Collections and Custom Collections (Agency).

Personalized Content Usage History

What content have you previously used and when? We’ll be providing you the history of your own usage within LHP so you know what (and when) material you have utilized. 

Here is what’s ahead:

Long-term Care Insurance Awareness Month is in November, but we’ve released content earlier than ever this year.

The resources include:

–       Our refreshed LTCI 101 video and brochure

–       A suite of social media graphics

–       Social media calendar,

–       Real Life Stories content and more.

Access Long-term Care Insurance Awareness Month content here.

Our Insure Your Love campaign is in February, and we’re in the process of creating content for it now.

Expect to see content released this November!  

Stay tuned for more to come. 

Back in 2005, when Ross Karp, a CLTC with 3P Insurance Services, started his career, he didn’t want to walk the streets of New York City to find clients because he knew that if he was going to grow his business properly, he needed to grow his network.

“I didn’t want to be the one calling clients; I wanted the clients to call me because they had a pain point and needed someone to solve it,” said Ross. “I had been in the industry since 2005, I grew my network by attending events and creating a networking organization, but it took me a long time to get my act together on social media.”

With almost all his social networking done through LinkedIn, Ross first came across Life Happens content through colleagues’ feeds. After following Life Happens, he decided to sign up for Life Happens Pro.

“I started noticing Life Happens popping up on my feed on LinkedIn, and then after learning about Life Happens Pro, I asked my wife [a marketing professional] if this was worth it and we really thought it was worth a shot. Since then, I’ve been sharing graphics and articles daily. A few connections have mentioned to me that they were impressed how I’ve really upped my game on LinkedIn.”

Going back to building relationships, Ross continued with how he uses Life Happens content to “plant seeds” in his social network to be top of mind with his network

“For me, it’s really about staying in front of my partners, like wealth advisors, because it is really helpful to put these tidbits out there to plant seeds and bring these things top of mind so maybe in the future, they can bring me into the picture with a client. It’s key because most advisors have clients who know about life insurance but haven’t necessarily thought about it, so these posts help that light go off for them.”

Ross went on to mention that he has found success in recommending his LinkedIn page to create several touchpoints of communication.

“It’s been more about conversations with some of the folks that I work closely with and establishing that relationship by having them follow my page so that they see the activity. It is all about getting in front of people, and when they engage with it—it is really what we are looking for.”

Having implemented many different techniques through his 17 years of experience, Ross recommended that new Life Happens Pro users assess their strategy first and then fill in the gaps with content.

“I would tell them to look at it and see where it fits into their model and for their target. The way I market is different from other people since I am looking to get in front of wealth advisors and brokers. They view me as an extension of the services that they offer.”

Ross closed by stressing the importance of taking care of the client, “First and foremost, it has got to be the right thing for the client and put them in the best possible position. This is why I love being on the broker side.”

Click here to see the Top Trending content collection and start using them with your community. 

Here’s the top ten assets used last month:

• Consumer PSA (English) — Roselyn Sánchez (Video)
• Life Insurance 101 (Video)
• Buying the right car seat? Difficult. Thankfully, some decisions are easy. Get life insurance. (Video)
• LIAM Marketing Guide (Document)
• 5 reasons why getting life insurance is an easy decision (Graphic)
• Myth: I already have life insurance through my job. That’s enough! (Graphic)
• Email Template – Life insurance-an easy decision (Document)
• Myth: Life insurance is only for final expenses. (Graphic)
• It’s not about how much life insurance you need, but how much your family needs if you aren’t there. (Graphic)
• Life insurance—an easy decision 3 (Graphic)

Start sharing the top content through Life Happens Pro today to maximize your sales and marketing efforts! Login to Life Happens Pro now to get started.

This year, Life Happens is collaborating with actress, producer, proud Puerto Rican and mother Roselyn Sánchez for LIAM. By partnering with Life Happens as LIAM spokesperson, Roselyn wants to help Americans get the life insurance they need with this year’s theme: Life insurance—an easy decision.

Life is a series of decisions, big and small. From what to have for dinner, to the safest car to buy, you make choices to give your loved ones the best and take care of them. Thankfully, in a sea of decisions, there’s one that’s easy: getting life insurance. It’s affordable and protects your family financially.

Make an easy decision for your family. Get life insurance today.

Join us in sharing the importance of life insurance this month by using our new LIAM resources on Life Happens Pro. These include:

·      Consumer– and industry-facing videos, social media graphics and a flyer in both English and Spanish featuring LIAM Spokesperson Roselyn Sánchez

·      “Life insurance—an easy decision” themed content that is evergreen and can be used year-round

·      Graphics and flyers featuring custom illustrations by Argentine artist Eugenia Mello

·      A full month of social media content in an easy-to-use calendar of suggested posts (don’t forget to use the #LIAM22 and #GetLifeInsurance hashtags—or #ObtenUnSeguroDeVida in Spanish).

·      Our free Marketing Guide for campaign planning tips

We also have a new collection of content with additional assets in Spanish and English that can be used this September alongside all the campaign content. According to the 2022 Insurance Barometer Study by Life Happens and LIMRA, the Hispanic community expresses the highest need for life insurance: 51% say they need life insurance, or more of it. But myths and misconceptions can get in the way of taking action. Use the Hispanic Heritage Month—and Beyond collection to speak directly to the Hispanic community about the importance of life insurance.

Agent subscribers to Life Happens Pro can view the LIAM resources by clicking here.

If you access Life Happens Pro through your company’s Home Office Account, you can view the LIAM resources by clicking here.

We look forward to you joining us this month to share the importance of life insurance!

The Hispanic community also expresses the highest need for life insurance: 51% say they need life insurance, or more of it.

These are just two of the findings from the 2022 Insurance Barometer Study by Life Happens and LIMRA that highlight the Hispanic community’s need for life insurance.

That’s why, as we look toward the start of Hispanic Heritage Month on September 15, Life Happens is offering a full suite of resources in Spanish and English, in keeping with our ongoing commitment to reach diverse audiences.

This was not just a “translate and done” initiative. Instead, it was fueled by our in-depth research, as well as close work with our Diversity Advisory Group to develop specific resources that would speak directly to the Hispanic community. These resources address common myths and misconceptions that may stand in the way of getting coverage. And importantly, these resources are in English and Spanish. 

New assets and marketing materials include: 

• A complete social media calendar in Spanish for Hispanic Heritage Month from September 15 to October 15. This includes graphics, videos and animations—and their suggested post captions in Spanish.
• Our popular Life Insurance 101 video (you can embed this on your website here) and brochure now in Spanish.
• Life Happens’ Life Insurance Needs Calculator now available in Spanish: Calculadora de necesidades de seguro de vida.
• Real Life Stories videos, flyers and graphics featuring Hispanic people who personally benefited from life, disability or long-term care insurance.
• A new Myths flyer that highlights three common myths the Hispanic community has about life insurance and corresponding Myth vs. Fact graphics.

And don’t forget the extensive Life Insurance Awareness Month content we have in both English and Spanish featuring LIAM spokesperson Roselyn Sánchez! Her message emphasizes that getting life insurance is an easy decision to make for the ones you love. Check out her LIAM campaign assets here.

Diverse insurance professionals are invited to join Life Happens’ Diverse Voices Facebook Group, where we engage the industry in discussion on how we can better reach diverse populations year-round.

We look forward to seeing how you use the resources during Hispanic Heritage Month—and beyond!